How To Make Money Selling Search Engine Optimization
There is a big market for search engine optimization and marketing services. Many web sites want and need more exposure, and one of the ways they can get it is to pay others to help optimize their search engine marketing strategy.
Advantages - Customers are purchasing from you - if they like your service, you can offer them additional products/services and sell them those too, later.
Disadvantages - That maximum amount of services that you can deliver is limited by your time availability (or you will need to hire employees once you get going).
- Customer Service - you need to devote at least part of your time to customer service (answering questions etc.)
Step-by-step Plan - Decide On The Service You Plan To Offer
You need to decide on the search engine services that you plan to offer.
You must start by educating yourself on search engines, for example by reading:
(and don't forget once you have read this stuff, that search engines change from time-to-time so you need to constantly update your knowledge to keep it up to date).
You also need to decide on the type of service that you plan to offer, for example:
- Submitting to search engines (this is probably not enough to be successful unless you can automate the service).
- Creating pages designed to rank well in search engine results using Web Position.
- Creating search engine doorways using Web Position. or Doorway DNA.
- Optimizing advertiser's pay-per-click listings for example using
Pay Per Click OptimizerTM
- Some combination of the above
- Set up Your Web Site
You will need:
- Write Your Sales Letter
"Copy Writing" is a combination of art and science. It is probably the single most important marketing skill you can learn, as without a good sales letter it is very hard to convince visitors to your web site to buy from you.
Here are some of the best copy writing guides, choose one and buy it - and read it carefully:
- Money Making Sales letters
Discover How You Can Quickly & Easily Create Ads and Sales Letters That Make People Line Up And Practically Beg You To Take Their Money: Benefit from the combined sales, marketing and copywriting experience of experts such as Gary Halbert, Robert Collier, Dan Kennedy, Terry Dean, Bill Myers, Michael Ross, Brian Keith Voiles, Bob Serling . . . and more! Very Popular
- Make Your Words Sell
A comprehensive course on writing effective sales copy.
- Get Ready To Accept Online Payments
You must be able to accept online payments, especially payment by credit card.
- If you are on a tight budget or are outside the USA, for online products/services (e-books/software/information delivered over the Internet as downloads, web pages, email, etc.) go to ClickBank. They will provide this service for you with a small one-time setup fee, and a percentage of each transaction.
- If you need to charge a monthly or periodic fee (e.g. a subscription) go to Verotel.
- If you want your own merchant account and are in the USA (this is the best option if you know you are going to be dealing with a large volume or have already got an established business) go to Electronic Transfer, Inc.
.
- More information about accepting payments online can be found here.
- Marketing Your Site
Read the rest of this site.
Review the following free information sites:
Consider purchasing (and reading and following the ideas) in one or more of these courses:
Disclaimer: All business involves risk. Nobody can guarantee a new business will succeed or make money. Even if an idea may works for somebody else, their results may not be typical, and there is no guarantee that the same idea will work for you.
This site is NOT intended as legal, accounting, tax or professional advice. Readers are strongily advised to seek professional advice before starting a new business.
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