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Remind Your Customers
by Larry Dotson

If you don't remind your customers that you are still in business they may forget. Repeat customers are the lifeblood of any business. Below are three effective strategies you can use to remind your customers that you are still in business and get them to buy over and over again.
  1. Ask your customers to subscribe to your free publication. It could be a print newsletter, e-zine, newspaper, journal etc. You could send out the publication weekly, monthly, bi-monthly, etc. The articles in the publication should be informative and helpful to your readers. You can increase repeat purchases by including advertisements of new products and services that you offer.

  2. Ask customers to sign-up to an e-mail update that tells them when you have made changes to your web site. Whenever you update your web site send them an e-mail to remind them to visit again. If you're using this strategy it's important to update your web site often. Add new content that would be of interest to your customers. You could also add free stuff to your web site like software, online utilities, ebooks etc.

  3. Follow-up with your customers. You could follow-up by e-mail, direct mail or by telephone. It's always important to get their permission to follow-up ahead of time. You could contact them and ask them if they were happy with their purchase. Send them online or offline greeting cards on holidays and birthdays. You could also follow-up with a free gift letting them know you appreciate their business. You can get repeat business from them if you include another product offer or back end product with each follow-up.
In conclusion, any of the three strategies above will increase the number of repeat purchases from your current customers. You can increase their effectiveness by combining all of them into your marketing campaign.



 
 
 
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