Viral Marketing internet marketing dictionary
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Internet Marketing Dictionary   >   Viral Marketing

Viral Marketing is a marketing strategy that encourages others to pass on your marketing message for you. This can lead to an explosion of interest in your product or service, and exponential growth rates. (1 person tells 2 others, 2 people tell 4, 4 tell 8, etc.)

The classic viral marketing success story is Hotmail who grow from nothing to over 40 million subscribers in just three years. One of the main ways that Hotmail achieved this incredible success, was everytime a customer used their service to send an e-mail message, a small marketing message was added at the bottom of the message:

Get Your Private, Free Email at http://www.hotmail.com

Other examples of viral marketing include passing out free E-Books, using tell-a-friend forms on web sites, giving out free web-based services for others to use, and more.

 
 

 
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