Signature File internet marketing dictionary
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Internet Marketing Dictionary   >   Signature File

A short fragment of text, usually including a company motto or slogan and a link to the person or company's site, which is appended to the bottom of e-mail messages, usenet posts, or messages placed at discussion groups.

Many e-mail programs, allow these text fragments to be prepared and saved into a file.

An effective signature file can be useful part of your marketing arsenal, as it is essentially free advertising in every e-mail message that you send.

Over long signature files is usually consider inappropriate, and e-mailing or posting simply to get the signature seen, would be considered spam. Additionally, some usenet newsgroups and discussion groups have rules or restrictions on the types of signatures allowed to prevent abuse.


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