Self-Replicating Site internet marketing dictionary
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Internet Marketing Dictionary   >   Self-Replicating Site

A self-replicating site is a web site which reproduces additional copies of itself on demand (although each copy may differ in some way, such as co-branding, or containing a different tracking code).

Many affiliate programs, provide self-replicating sites to their members.

The advantage of a self-replicating site is that it provides even those affiliates who don't have their own web site, something to promote. it's usually free, and gives each affiliate a professional presentation of the product/service. The disadvantage of self-replicating sites, is that each site is basically the same, and some affiliates will focus so much on the self-replicating site, rather than their own web site, that it will actually hamper sales.

If you are a member of a program that provides a self-replicating site, it is always better to build your own web site which links to it, and promote this, rather than promote the self-replicating site itself.

See also: co-branding.


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