Pop Behind internet marketing dictionary
pop behind Introduction Getting
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Internet Marketing Dictionary   >   Pop Behind

A pop up window which appears behind the main browser window.

The idea is that when a surfer leaves a web site and closes his browser, he will be left with the advert in a separate window. This will hopefully be less annoying than a pop up which appears on top of the main window (as it doesn't interfere with normal web surfing), but will still generate a good response (as the surfer has no distractions when he sees the advert).


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