Opt-In internet marketing dictionary
opt-in Introduction Getting
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Internet Marketing Dictionary   >   Opt-In

A marketing message (usually meaning e-mail in the form of an ezine) that a person has elected to receive.

A true opt-in message can never be spam, as the person agreed to receive it.

A true opt-in message is defined, broadly (some people will vary this slightly) as:
  • The person signed up to receive the messages (usually on a web site).
  • The person confirmed they opted in (known as 'double opt-in'), for example by clicking on a link in the sign-up e-mail, or by replying to an invite after signing up. This step is necessary to prevent people signing up others either maliciously or by mistake.
  • The person can remove themselves from the list at any time.
  • The messages sent are on the topic for which the subscriber originally signed up for.


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