Free Bonus internet marketing dictionary
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Internet Marketing Dictionary   >   Free Bonus

Additional items which is offered to customers, at no additional charge, when they purchase your main product.

Offering Free Bonuses can be extremely effective in increasing sales and responses, especially if used in conjunction with deadlines.

An ideal free bonus should be:
  • Be an attractive item in itself, preferably good enough to stand-up as a product even if offered on it's own.
  • Have some relation to the main product.
  • Cost you as little as possible, while retaining an important impact on the customer.
  • Be exclusive.
See also: AIDA, copy writing, deadline, filter words, headline, Maslow's Pyramid, Reader's Digest Formula, Seven Deadly Sins.

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