Filter Words internet marketing dictionary
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Professor Siegfried Vogele, Dean of the Institute for Direct Marketing in Munich, has conducted experiments with cameras with fast shutter speeds to examine movements of the human eye. According to Professor Vogele's research, short words of one or two syllables reinforce reading, while longer words act as a filter and actually inhibit reading.

Based on this research, it is recommended that copy writers remove long filter words, and wherever possible, try to find shorter synonyms.

See also: AIDA, copy writing, deadline, free bonus, headline, Maslow's Pyramid, Readers Digest Formula, Seven Deadly Sins.

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