Co-Branding internet marketing dictionary
co-branding Introduction Getting
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Internet Marketing Dictionary   >   Co-Branding

Many web services provide features that can be incorporated or linked into other web sites, often for free. These include things like self-replicating sites provided by affiliate programs, sophisticated scripting functions, and content.

In many cases, in order to make these types of services more attractive to the site incorporating them, a co-branding feature may be available. Co-branding usually means the user is able to incorporate their own logo, colors, graphics etc., into the feature that is being provided by the 3rd party.

See also: self-replicating site.


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