Auto-Responder internet marketing dictionary
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Internet Marketing Dictionary   >   Auto-Responder

An Auto-Responder is a special e-mail address which sends the user either one message, or a series of messages, in response to a request for more information.

In order to receive the information the user will either need to send a blank e-mail to a specific address, or fill out a form on a web page.

Auto-responders can be a powerful way to market, as some services allow you to make sure that the prospect sees the message more than once (follow-up auto-responders), or a series of different pitches. Innovative auto-responder uses including offering a free course or free information via e-mail, as part of a subtle pitch for a product or service.

A follow-up auto-responder service (which sends a series of messages) should of course allow a user to remove themselves at any point.



Related Links
  • Aweber
    A proven, reliable, auto-responder service with follow-up capabilities. I think this is a great choice as it allows personalized messages, allows you to block addresses or domains from subscribers (to prevent people spamming you or your competitors subscribing), import lists, generate statistics and send a "broadcast" message to all your leads either instantly or at a scheduled time.

 
 

 
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